• Ludwing Rivera

¿Which E-Commerce is the Best for My Needs?

Today we find different software alternatives, CMS for its acronym in English (Content Management Systems), or content management system, is a software that stands out for its simplicity and ease of integration. They allow the publication, editing, and dissemination of content, in an agile way, with lower costs and in less time. Something interesting to highlight about a CMS is that it allows you to modify the visual aspect with which it is presented, and it does everything in a simple way.

A CMS is built with a general purpose. It is necessary to abstract the different configuration options that are offered and thus adapt the CMS to your different situations. We must be able to choose whether or not to show content without stock, show prices with or without taxes, etc. stock, show prices with or without taxes, etc.

In the case of electronic commerce, additional functionalities must be evaluated for the management and administration of online sales, which allow integrating the administration of products, payment gateways, among others, and the functionalities must be specific for electronic commerce.

We currently find CMS.

specific for E-Commerce, plugins for CMS and solutions that have scaled to software in the cloud.

Tools to build an E-Commerce


Magento was founded in 2001 in the United States, designed to generate web pages and manage them in a simple way, among its tools you will find many extensions to add functionalities, such as payments, shipments, taxes, analytics, logistics, among many

others necessary for a good electronic commerce.

Magento is an open source platform or solution for the development of web pages focused on online sales, one of the disadvantages of Magento is that it is not easy to use for beginners since it has a level of complexity and is needed have programming knowledge for a better configuration, and one of its greatest advantages is being chosen as one of the main providers for most digital businesses in Latin America.

Magento Commerce does not have a free version, but does offer a free trial. The paid version of Magento Commerce is available starting at US $ 1,988.00 / month.


Shopify was founded in 2004 in Canada, but it wasn't until 2006 that it was released. The creators wanted to open an online store for Snowboard called Snowdevil. After

They did not find a solution that met their needs, they decided to develop their own electronic commerce. In June 2009, Shopify launched an API for the platform and the App store, which catapulted its growth.

Shopify is a CMS for E-Commerce that allows you to design and implement an online store without the need for programming knowledge. In a very short time it provides a wide variety of templates with the possibility of customizing them to suit every need.

Among its advantages, it can be highlighted that it has an easy and friendly interface, good customer service, payment facilities, it offers monthly reporting services and its own App, among others.

As disadvantages we find that it is not open source, it does not have great modification options in the “Check Out” processes and can be considered as limited, it has a monthly cost and some additional features have a commission cost for using them.

Shopify has three monthly costs depending on the required functionality. The packages are US $ 29.00 / month, US $ 79.00 / month, and US $ 299.00 / month.


VTEX is a CMS for E-Commerce of Brazilian origin founded in 1999. In 2012 it began its global expansion, and in 2014 it became the first company in Latin America with a SaaS e-commerce platform present in the Gartner Group guide.

Through this platform and its apps, different sales channels can be managed, thus overcoming all barriers in the development of global operations. They target all types of industries and business models, such as B2B, B2C or B2E. Its innovations as a company include the Smart Checkout which is a proprietary passwordless checkout process.

Its platform is grouped into four types of functions for business needs, such as E-Commerce, physical stores, B2B Commerce and marketplace. Its main advantages include a unified promotion engine, fast initial configuration and almost ready to use, API architecture that enhances the integration of all third parties, SaaS subscription to improve the control panel, and a large community.

Among its disadvantages can be found a bad customer service, the payment of multiple percentages per month, it is not so customizable, the banners on the home page are not so configurable, has some incompatibilities with new features and may be slow to load.

No installation or license fee. VTEX offers an on-demand pricing model based on revenue sharing. However, their implementations are generally carried out in large projects.

WooCommerce (Wordpress)

WooCommerce today generates more than 30% of all online stores. It stands out for its simplicity and ease of integration, it is totally free, easy to install and has a simple and intuitive environment. It has great possibilities by having multiple plugins available to add functionalities to the store.

The disadvantages that can be found are related to the few free plugins, depending on the business model and the products that you will offer it may be insufficient, to obtain some extra functionalities you must pay for it, and you must also be responsible for the security of the store and accommodation.

WooCommerce is free to download and use. Additional themes and plugins are charged.


PrestaShop is an open source CMS for the creation and administration of E-Commerce focused on the essential features and resources for an online store. It is an ever-growing and evolving open source e-commerce solution that powers more than 300,000 online stores worldwide.

Among its advantages we can highlight its design, a shopping cart system, customizable currency control and a large number of management tools. As disadvantages, few alternatives are free, disadvantages with SEO and to make background modifications requires technical knowledge.

PrestaShop is free to download and use. No monthly fees, no sales commissions,

Always 100% free!


Wix is ​​an online service that allows the construction of a website in a short time and very easy to do. Its editors Wix Editor or Wix ADI allow you to choose elements that are placed within the structure of the website.

Within the creation process, there is also the possibility of adding an e-commerce component and its configuration is just as simple and fast.

It offers more than 500 design templates that adjust to each online store, a tool for creating logos and custom domains, offers a way to manage the inventory of personalized products, also allows you to define custom shipping rules and automation of taxes, manages a service own Wix Payments payments.

Disadvantages include the calculation limitation for carrier expenses, stores with many products tend to underperform in speed, do not have as many product attributes to establish, and are not open source. The payment service at the moment only has integration with MercadoPago in Colombia.

Costs range from US $ 9.50 / month to US $ 25.00 / month.


Squarespace is a CMS founded in 2004, it is not a properly designed platform for e-commerce. Basically it is a platform for creating websites and blogs, but for that reason it could not be left behind for the creation of an E-Commerce. That is why Squarespace offers us an alternative with many e-commerce features.

Squarespace provides high-quality design templates, unique customizable home, many aesthetic customization options.

As disadvantages we find that so many customization options can make the system slower, the templates are restrictive, the prices are not so cheap and it is not open source. Squarespace only works with stripe as a payment method.

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